"The Sailing Industry Conference is designed to provide practical tools and proven expertise to help Sail America members manage business change and improvement. You’ll return home with new, insightful ideas and strategies to adapt to the realities of the new marketplace and grow your business," George Day, Industry Conference Chairman and Publisher of Blue Water Sailing.

10:30 - 11:30	REGISTRATION
11:30 - 12:00	Opening Remarks Theme of Conference/Overview of Speakers/Introduce Sponsors Sally Helme, Sail America Board President; Jonathan Banks, Executive Director
12:00 - 13:00	Leadership Communication for the 21st Century Speaker: Dean Brenner Five simple concepts for clear and effective leadership communication
13:00 - 14:00	LUNCH
14:00 - 14:10	MOVE TO BREAKOUT SESSION
14:10 - 15:00	Social Networking Moderator: John Burnham How to use Social Media to communicate with your customers	"Can I Finance That?" What’s New in Banking Speaker: Bill Thompson Strategies to survive the new lending environment	The New Internet Speaker: Joe Fuller What’s working online and how will the Internet evolve in the next few years?
15:00 - 15:10	MOVE TO GENERAL SESSION
15:10 - 16:00	"Changes in Behavior of the Sailing Consumer" Moderator: George Day A roundtable discussion with George Day, Blue Water Sailing; Bruce Edwards, West Marine; Barrett Canfield, South Coast Yachts; and David Pugsley, Brewers Yacht Yards.
16:00 - 16:10	MOVE TO BREAKOUT SESSION
16:10 - 17:00	Social Networking Moderator: John Burnham	"Can I Finance That?" What’s New in Banking Speaker: Bill Thompson	The New Internet Speaker: Joe Fuller
17:00 - 17:10	MOVE TO GENERAL SESSION
17:10 - 17:40	Making Sailing Essential Gary Jobson - US SAILING President Strategies to grow the sport of sailing
17:40 - 18:00	What We Learned Today ... Tomorrow's Even Better Moderated by: Dean Brenner & Jonathan Banks
18:30 - 22:00	Industry Conference BBQ and Industry Regatta Prize Giving Overlook Pavilion, Port Annapolis Marina

7:30 - 8:00	BREAKFAST
8:00 - 8:50	"It's Not Just a Recession" Speaker: Vince Morvillo Now is the time for a new beginning. How to bring new energy to an organization through change
8:50 - 9:00	MOVE TO BREAKOUT SESSIONS
9:00 - 9:50	Success Through Sustainability Moderator: Dieter Loibner Panel Q&A - Growing sailing through sustainable practices and technologies	Professional Communication: Sharpening Your Craft Speaker: Nancy Ansheles Learn the right words, tone, and body language to improve communications	Harnessing the Power of the Unimagined Speaker: Vince Morvillo 3-step process to get to innovation, creativity, and ground-breaking solutions
9:50 - 10:00	MOVE TO GENERAL SESSION
10:00 - 10:50	Sailing Participation Trends Speaker: Neil Schwartz - Sporting Goods Manufacturers of America The SGMA discusses how sailing participation trends compares to other leisure activities & sports.
10:50 - 11:00	BREAK
11:00 - 11:50	Update from Industry Segments Focus Groups Moderator: Sally Helme Brief review of Sail America's recent focus groups with industry leaders in different market segments
11:50 - 12:45	LUNCH
12:45 - 13:35	Success Through Sustainability Moderator: Dieter Loibner	Professional Communication: Sharpening Your Craft Speaker: Nancy Ansheles	Harnessing the Power of the Unimagined Speaker: Vince Morvillo
13:35 - 13:45	MOVE TO GENERAL SESSION
13:45 - 14:45	The Future of Selling Speaker: Don Cooper How to be a sales leader in the 21st Century
14:45 - 15:00	Conference Review and Closing Vince Morvillo, Jonathan Banks, Sally Helme
15:30 - 17:00	Rooms available for dealer meetings, Sailing Renaissance groups, trade groups, and others (please book rooms in advance)