SAIL AMERICA
 
 
 

 


Sail America
GE Capital Solutions and Sail America
Industry Conference - June 12, 2008
“Growth Through Innovation”
International Yacht Restoration School
GE

“We’ve custom-built this conference to provide unique insights, fresh strategies and take-home tips that any company involved in the sailing market can utilize to improve the performance of their business,” said Sail America Executive Director Jonathan Banks.

7:30 am – 8:30 am Registration - Breakfast (Mezzanine)
8:30 am – 9:00 am Welcome Announcement (Main Hall)
Opening Remarks: Future Plans for Sail America
Bill Goggins, Sail America Board President; Jonathan Banks, Executive Director
9:00 am – 10:15 am General Session (Main Hall)
Keynote Speaker: Dan Coughlin, The Coughlin Company
"Innovate to Accelerate: Practical Processes to Propel Business Momentum"
10:30 am - 11:20 am

Accelerate Your Impact as a Business Leader
Speaker:
Dan Coughlin
The Coughlin Co.
(Main Hall)

How to Generate Sales in a Soft Market.
Speakers :
John Peterson
Bentley Collins
(1st Floor Workshop)
The Latest in E-Marketing Practices
Speakers:
Bill Mulligan, Caffeine
Armida Markarova, NMMA
(2nd Floor Room A)
11:30 am – 12:20 am General Session (Main Hall)
Speaker: Mark Vitner, Senior Economic Analyst, Wachovia
Economic Outlook & Trends
12:30 pm – 1:30 pm Networking Lunch (Outdoor Tented Area)
Olympic Update – Dean Brenner
1:40 pm – 2:30 pm General Session (Main Hall)
Speaker: Dean Brenner, US Sailing Olympic Chair
"In Pursuit of Excellence: Professional Lessons from the World of Olympic Sailing"
2:40 pm – 3:30 pm Accelerate Your Impact as a Business Leader
Speaker:
Dan Coughlin
The Coughlin Co.
(Main Hall)

Success Through Product Innovation
Speaker:
Item Group
(1st Floor Workshop)
Know Your Market – Key Principles of Effective Market Segmentation
Speaker:
Nick Hayes
(2nd Floor Room A)
3:40 pm – 4:30 pm Accelerate Your Impact as a Business Leader
Speaker:
Dan Coughlin
The Coughlin Co.
(Main Hall)

Successful Export Strategies
Speakers:
Bryant University
Bill Goggins, Bill Bolin
(2nd Floor Room B)
Successful PR Strategies
Speaker:
Wanda Kenton Smith
Kenton Smith Advertising & Public Relations
(2nd Floor Room A)
4:40 pm – 5:30 pm General Session (Main Hall)
Panel Discussion“Future Trends for the Sailing Industry”
5:30 pm Wrap Up
Information on Gala Dinner and Regatta
(Main Hall)