Top 3 Hot Buttons for Small Businesses: Tips and Strategies for Success
Small businesses face so many challenges these days. But how do you know which solutions are best? In this session, we’ll discuss three major hot button issues for small business owners and how you can best solve them:
1—Hiring: Survey after survey of small business owners reveals finding and keeping skilled employees is often their number-one challenge. Hiring is especially difficult for many small businesses because we’re living in a time of low unemployment and you’re competing with big businesses with deeper pockets for the same workers.
We’ll discuss where to find qualified workers and how you can entice them to come work for your small business.
2—Funding: Every small business could use some extra money. But where can you find it these days? Technology has revolutionized the lending landscape offering small business owners, in some cases, almost instant access to money. We’ll cover some of these alternative sources of financing and the options they offer.
3—Cybersecurity: Many small business owners don’t worry about being hacked because they think their company is too small. Wrong! Small businesses are very vulnerable to attack. We’ll discuss how you can prevent cyberthreats and keep your business secure.
Rieva Lesonsky is president and CEO of GrowBiz Media, a custom content and media company focusing on small business and entrepreneurship, and the blog SmallBizDaily.com. She’s a nationally-known speaker, best-selling author, and authority on entrepreneurship and has covered the industry for more than 40 years. Prior to starting GrowBiz Media, she was the long-time Editorial Director of Entrepreneur magazine. She wrote the best-selling Start Your Own Business. Her newest book is Small Business Hacks: 100 Shortcuts to Success.
Lesonsky regularly writes about small business and entrepreneurship for print and digital media outlets and also consults with and produces content for corporations about entrepreneurs and small business owners.
She is a member of the Business Journalists Hall of Fame.