Conference Schedule



Sail America Industry Conference presented by:


Title Sponsor

 Marriott Milwaukee Downtown, Milwaukee, WI

Wednesday, May 31, 2017


1:00 pm - 5:00 pm Sail America Regatta, Milwaukee Community Sailing Center
7:00 pm - 9:00 pm Opening Reception, Marriott Milwaukee Downtown

Thursday, June 1, 2017

8:30 am - 8:45 am Sail America Welcome, Jim Abel, President
8:45 am - 9:45 am

      Opening Keynote

Sean J. Cummings, Sr. Vice President Global Demand, Harley-Davidson Motor Company

9:45 am - 10:45 am

State of the Industry and Strategies for Engaging Emerging Markets

Thom Dammrich, NMMA

11:00 am - 12:00 pm

Getting Inside the Heads of our Customers - The Demographics & Psychographics of Sailors

Heather Idema and Michele Siegel,  Bonnier Custom Insights

12:00 pm - 1:00 pm Lunch
Breakouts - (3) Concurrent                          1:00 pm - 1:50 pm
  • Building Your Best Sales Team, Chris Doscher, Beneteau and Raul Bermudez, MarineMax
  • Follow-up presentation: From "Saving Sailing" to the next market - Women in Sailing, Nick Hayes
  • What's Coming up for Small Businesses...Tarrifs, Taxes and Imports, Paul Kanitra,
      2:00 pm - 2:55 pm
  • Women in Sailing Panel Discussion: What are they looking for? How do we reach them? How do we "talk" to them?  Margaret Podlich; Deneen Taylor, Mantus Anchors; Karen Hunt, Milwaukee Community Sailing Center; Nick Hayes, Moderator
Breakouts - (3) Concurrent                           3:15 pm - 4:05 pm
  • Boat Clubs: Responding to What Customers Are Asking for, John Giglio, Freedom Boat Club; Chris Doscher, Beneteau; Moderator, Stanton Murray, Murray Yacht Sales
  • Nuts and Bolts of Social Media Marketing: How to Increase your ROI and Open Rates., Amanda Jones, Bonnier Corp.
  • Indirect Marketing/Content Marketing: Why We Do It, How We Do It, and How We Measure Success, Peter Trogdon, Weems & Plath
4:15 pm - 5:15 pm Letting Go of the Way It Has Always Been Done - What businesses are leading their industry in the new digital world we're all a part of?  Clearly it is not the companies who insist on "doing it the way it has always been done." In this inspiring talk, Marcus Sheridan shows powerful examples of companies that are reinventing their space and breaking all the "traditional" rules of business, and how they are having dramatic results in the process., Marcus Sheridan, The Sales Lion

Friday, June 2, 2017

8:30 am - 9:30 am Building an Integrated Marketing Plan and Metrics for Assessing Success, Bill Wagner, ARI Leadership
9:30 am - 10:30am

IMTRA Case Study - Building, Executing and Analyzing an integrated marketing plan.                                            

IMTRA shares their experience on implementing an integrated marketing plan. Lessons learned on what worked, what didn't, and what they would do differently.

Eric Braitmayer, IMTRA,  Sally Helme, Cruising World/Sailing World

10:45 am - 11:45 am 3 Industry Challenges - Attendees will be broken into 3 groups, and further within each group, each being presented with and industry challenge.  This 1-hour facilitated session will bring industry leaders together to brainstorm on some of the biggest challenges that exist in today's economic environment.  The entire conference will come together immediately following for a report out by each group.                                                                        
11:45 am - 12:15 pm Industry Challenges Report Out - share results to general session                         
12:15 PM  Conference Adjourns 


Thank you to our Sponsors!


CONTACT US 50 Water Street Warren, RI 02885
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