Conference Schedule



Sail America Industry Conference presented by:


Title Sponsor

 Marriott Milwaukee Dowtown, Milwaukee, WI

Wednesday, May 31, 2017


1:00 pm - 5:00 pm Sail America Regatta, Milwaukee Community Sailing Center
7:00 pm - 9:00 pm Opening Reception, Marriott Milwaukee Downtown

Thursday, June 1, 2017

8:30 am - 8:45 am Sail America Welcome, Jim Abel, President
8:45 am - 9:45 am

      Opening Keynote - Sean J. Cummings           Sr. Vice President Global Demand         Harley- Davidson Motor Company

9:45 am - 10:45 am State of the Industry and Strategies for Engaging Emerging Markets, Thom Dammrich, NMMA
11:00 am - 12:00 pm Getting Inside the Heads of our Customers - The Demographics & Psychographics of Sailors
12:00 pm - 1:00 pm Lunch
Breakouts - (3) Concurrent                          1:00 pm - 1:55 pm
  • Building Your Best Sales Team
  • Social Media Success Stories
  • Closing the Generation Gap Within Your Team
Breakouts - (3) Concurrent                          2:00 pm - 2:55 pm
  • Boat Clubs: Responding to What the Customer is Asking For
  • Indirect/Content Marketing: Why do we do it? How do we measure it? Will it work for you?
  • "Tax Laws, Health Care and Tariffs Oh My!" What changes are coming up for businesses?  
Breakouts - (3) Concurrent                           3:15 pm - 4:10 pm
  • Nick Hayes - Follow-up presentation: From "Saving Sailing" to the next market - Women in Sailing
  • Nuts and Bolts of Social Media Marketing: How to Increase your ROI and open rates
  • How to Attract, Hire and Retain Good Employees
4:15 pm - 5:15 pm Women in Sailing Panel Discussion: What are they looking for? How do we reach them? How do we "talk" to them?

Friday, June 2, 2017

8:30 am - 9:30 am Building an Integrated Marketing Plan and Metrics for Assessing Success.
9:30 am - 10:30am

IMTRA Case Study - Building, Executing and Analyzing an integrated marketing plan.                                            

IMTRA shares their experience on implementing an integrated marketing plan. Lessons learned on what worked, what didn't, and what they would do differently.

Eric Braitmeyer, Sally Helme

10:45 am - 11:45 am 3 Industry Challenges - Attendees will be broken into 3 groups, and further within each group, each being presented with and industry challenge.  This 1-hour facilitated session will bring industry leaders together to brainstorm on some of the biggest challanges that exist in today's economic envoronment.  The entire conference will come together immediately following for a report out by each group.                                                                        
11:44 am - 12:15 pm Industry Challenges Report Out - share results to general session                         
12:15 PM  Conference Adjourns 


Thank you to our Sponsors!


CONTACT US 50 Water Street Warren, RI 02885
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