Download the Conference Preliminary Brochure.
The two-day Sail America’s Industry Conference, sponsored by B&G, is the place for sailing professionals. The conference features educational seminars, workshops, and networking events.
The first day will focus on Modern Marketing and the Customer Lifecycle. The traditional marketing funnel is no longer effective in reaching customers and we will explore the Customer Lifecycle and the various touchpoints along the buyer’s journey to learn best practices and effective techniques to build awareness, reach and engage with our existing and new audiences.
The second day will focus Growing Sailing. The discussion will bring together the newly formed Grow Sailing Leadership team from the industry to share and learn from us how we can work together to build sailing. We will hear from an industry panel that will share best practices and finally end the conference with a keynote speaker who will share the skiing industry's experience with their campaign to help build skiing.
CPYB brokers earn 10 CPYB recertification credits by attending SAIC.
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