Sally Helme is the Publisher of the Sailing Division of the Bonnier Corporation, and responsible for their three Newport based magazines: Cruising World, Sailing World and Power Cruising.
She learned to sail growing up in Shelter Island, New York. Her marine industry background began as a yacht broker and includes marketing roles at C&C Yachts, Lewmar, B&G and IMI before she moved to the publishing side of the business. She joined Cruising Worldand Sailing Worldin 1994 and was promoted to Publisher in 1998. She launched Power Cruisingmagazine for parent company World Publications in 2004.
She is active in marine industry trade groups and has served on the boards of Sail America, the National Sailing Industry Association and US SAILING. She currently serves on the executive committee of Sail America as marketing chair, and represents the sailing sector on the marketing committee for the NMMA’s Grow Boating Initiative.
Sally has managed the North American Sailing Industry Study, which produces annual statistics on sailboat production, imports and bareboat charters for North America, for 18 years. This study is the benchmark for the sailing industry in this country, and provides the “official” industry statistics used by the NMMA and Sail America.