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Sail America is committed to providing members with ongoing education programs to support the development and growth of business success.

• Waypoints: A monthly educational e-newsletter newsletter that reports on topics relevant to sailing businesses. Each issue includes an in-depth cover story, words of wisdom from one of our industry leaders, and a management article on best business practices.

• Sailing Industry Conference: The recently held Sailing Industry Conference, in Annapolis, Maryland, is a prime example of how Sail America’s business education initiatives can help companies operate better in today’s market. Whether it was a concrete lesson about management, a bright idea about social marketing, useful data about sailing participation and financing, or a better practice in sales, there was a lot to take away from the Sailing Industry Conference that could immediately impact your business.
  
  Click Here to view highlights of the 2010 Sailing Industry Conference

• PR University: This online guide shows how companies can communicate effectively with consumer and industry trade media. Learn how to address proactive and reactive PR needs, including tips for drafting press materials, selecting spokespeople, contacting reporters, and addressing issues in the media.

• HR University: All members receive this nationally acclaimed, award-winning, online human resource guide and employment reference library, which is loaded with information, template forms, statistics, and tools to assist with Human Resource needs. A $500 value, Sail America members receive HR University for free.

Testimonials:

“We see great value in the services Sail America offers Gill: Show platforms, professional training for our staff, and outreach efforts to grow the sail segment nationwide. Any business that considers Sail a target market should be a member. It’s a no brainer!”

David J Pritchard
President, Gill North America