Sail America “Discover Sailing” DVD Requests Increased 48%
Orders for Sail America’s popular “Discover Sailing: The Ultimate Adventure” DVD have jumped 48% over the last year, propelled by increases in DVD requests through the Discover Boating website. From January through August of this year, sailing prospects placed 5,576 DVD orders.
The Discover Sailing Public Service Announcement ad has been featured in high-visibility sailing trade publications, which has helped to fuel the increase in DVD orders since the ads feature the website address and a 1-800 number to request the DVD. Sailing publications have donated public service advertising space to support the Discover Sailing campaign.
“In a previous Sail America issue, we failed to mention that Linda Klockner has been very generous in running Discover Sailing ads in SAIL and we would like to extend our appreciation to her,” said Banks. “We would also like to give a heartfelt thanks to Soundings, and Elio Betty and crew for a full-page Discover Sailing ad in the September issue and to Sally Helme and her crew for their generous Discover Sailing ads in Cruising World.”
Over $90,000 in advertising space has so far been generated through the Discover Sailing campaign with full-page and fractional ads also running in mainstream publications, such as Men’s Health and Audubon Magazine with future editorial spreads scheduled this fall in The Robb Report and Triple AAA’s Carolina’s GO Magazine.