THE SAILING CHANNEL LAUNCHES ‘ADVENTURES IN SAILING’ PROGRAMMING

“Adventures in Sailing,” a new Public TV Series in development by The Sailing Channel, is slated for a March 2011 national rollout to Public Television stations across the U.S.

According to Executive Producer and Sail America member Tory Salvia, the new series is a half-hour anthology program featuring ten sailing films and documentaries including Lin and Larry Pardey’s “Cruising has no Limits,” along with episodes of the award-winning series, “Distant Shores,” by Canadian cruisers Paul and Sheryl Shard.

Salvia says The Sailing Channel is working with Florida Public Television WPBT2 as a co-production partner and presenting station, which is the first step towards national distribution. Next on the agenda is securing funding in the form of PBS Underwriting Sponsors.

“Here’s the ideal scenario: millions of viewers across the country watch Adventures in Sailing and get excited about learning how to sail (or getting back into sailing),” said Salvia. “Viewers remember this sponsor tag: ‘Adventures in Sailing is funded in part by Sail America and its Discover Sailing program at DiscoverSailing.com.’ Through our existing Discover Sailing program, Sail America is positioned to receive inquiries and provide information about sailing to help grow our sport.”

Salvia is seeking financial sponsorship through sailing industry and related businesses.

“Support could come in the form of a direct contribution from Sail America or sailing industry companies, or through a rich uncle who loves sailing and wants to help it grow,” he said. “Support could come from a wealthy yacht club member who wants to give back to the sport he or she loves, or from a corporate or family foundation looking to support both sailing and Public Television. In all cases, gifting the program sponsorship to Sail America will maximize exposure to sailing throughout the country so we can help grow the sailing industry to benefit our members.”

For more information about the series or how your firm can get involved and support the effort, contact Tory Salvia 301-358-5262 (tory@thesailingchannel.tv) or Melanie Ink Broeker, Director Corporate Underwriting, WPBT2 at 305-424-4018.

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