All-New Digital Waypoints

Sail America’s popular educational newsletter, Waypoints, will now be produced electronically on a monthly basis. Each issue will provide an in-depth look at a specific topic that is relevant to the sailing industry. Each in-depth cover story will be produced by former consumer magazine and trade newspaper editor, and veteran Waypoints editor, Wanda Kenton Smith. In addition, each issue will include a feature story by Dan Coughlin, a professional speaker and business expert who served as our keynote speaker at the 2008 Sailing Industry Conference.

The new format for Waypoints will deliver articles on a timely basis that are designed to help improve your business and keep you on the leading edge of new business developments. In the first issue, Wanda explores the increasing importance of social media and network marketing, including interviews with several industry innovators who are actively using this new medium successfully. Dan’s article on business management is timely and geared toward helping business managers become better performers.

Click Here to read the first issue. Please note that subsequent articles will only be available to Sail America Members. Each issue will also be archived on the members-only section of the Sail America website for easy access.

Please contact Jonathan Banks at jbanks@sailamerica.com to let us know what topics you would like to see covered in future issues.

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