UPDATE ON DISCOVER SAILING ACTIVITIES AND HOW TO ACCESS THE FREE PROSPECT LIST!

This past year, more than 2,000 people signed up for a free sail at a Discover Sailing event that was either run or supported by Sail America including the Newport International Boat Show, St. Petersburg Power & Sailboat Show, Strictly Sail Miami, Strictly Sail Pacific, Long Beach Boat Show, Seattle Boat Show, Norwalk Boat Show and various yacht club-sponsored events.

Since the launch of the Discover Sailing program in 2000, more than 50,000 people have registered online, by phone or at a Discover Sailing event to receive the international award-winning Discover Sailing DVD: The Ultimate Adventure, with more than 20,000 opting to receive ongoing e-mail messages from the sailing industry.

In addition, the Discover Sailing DVD is now included and packaged with the Discover Boating DVD which maximizes sailing’s exposure to all prospects that request the Discover Boating DVD.

New for 2010, an additional Discover Sailing Tent was added on the land side of the show to help drive prospects to try sailing. All Discover Sailing participants also received a free gift that featured a canvas bag with copies of the ASA Learn to Sail primer textbook and promotional information from US SAILING’s Learn to Sail Program.

Sail America members enjoy the benefit of accessing the highly targeted Discover Sailing prospect list at no charge. If your organization would like to send an e-mail to the Discover Sailing prospect list, please contact Jonathan Banks at jbanks@sailamerica.com. Once approved, an HTML e-mail is sent to Sail America’s web provider, Caffeine, which handles distribution. Caffeine will format the e-mail, send a test and then release for list distribution on a date to be specified.

Alternatively, if you prefer to use the list for a print mailing, a proprietary Excel file will be provided that includes contact name and full mailing address. You can sort the list to suit your needs. The total mailing list has over 40,000 contacts, although it is recommended to only source recent contacts from the past two to three years, which will reduce the number to about 12,000 names.

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