THOUSANDS OF FREE LEADS FOR SAIL AMERICA MEMBERS

One of the major benefits of Sail America membership is access to tens of thousands of Discover Sailing leads. Since the Discover Sailing program started in 2000, over 40,000 people have registered online, by phone or at a Discover Sailing event to receive the Discover Sailing DVD: The Ultimate Adventure, and have opted-in to receive email messages from the sailing industry. Of these 40,000 inquiries, 8,500 specified Sailing Lessons as a next step, 9000 specified purchasing a new or used boat as the next step, and 3000 indicated Charter Sailing as their next step. In 2006, over 14,000 people were added to the Discover Sailing database, many of whom had learned about sailing from Discover Boating.

If you are looking to target highly qualified prospects please send an email to Jonathan Banks at jbanks@sailamerica.com to request the Discover Sailing list. If approved, all you need to do is provide an HTML file of your email message and Sail America will handle the rest. Alternatively, for a small fee, Sail America will help to format your email communications. The Discover Sailing list is also available for print mailings.

"We try to use the Discover Sailing list as often as we can," said Doris Colgate, CEO and president of Offshore Sailing School. "These leads are keen to learn more about sailing."

"When SAIL uses the Discover Sailing list for subscription mailings, the response rate is about double that of other lists used," said Linda Klockner, Marketing Director, SAIL Magazine.

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