OF FREE LEADS FOR SAIL
One of the major benefits of Sail America
membership is access to tens of thousands
of Discover Sailing leads. Since the Discover
Sailing program started in 2000, over 40,000
people have registered online, by phone or
at a Discover Sailing event to receive the
Discover Sailing DVD: The Ultimate Adventure, and
have opted-in to receive email messages from
the sailing industry. Of these 40,000 inquiries, 8,500 specified Sailing Lessons as a next step, 9000 specified purchasing a new or used boat as the next step, and 3000 indicated Charter Sailing as their next step. In 2006, over 14,000
people were added to the Discover Sailing
database, many of whom had learned about
sailing from Discover Boating.
If you are looking to target highly qualified
prospects please send an email to Jonathan
Banks at email@example.com to
request the Discover Sailing list. If approved,
all you need to do is provide an HTML file
of your email message and Sail America will
handle the rest. Alternatively, for a small
fee, Sail America will help to format your
email communications. The Discover Sailing
list is also available for print mailings.
"We try to use the Discover Sailing
list as often as we can," said Doris
Colgate, CEO and president of Offshore Sailing
School. "These leads are keen to learn
more about sailing."
"When SAIL uses the Discover
Sailing list for subscription mailings, the
response rate is about double that of other
lists used," said Linda Klockner, Marketing
Director, SAIL Magazine.