OCTOBER WAYPOINTS: IS CUSTOMER SERVICE FLOATING OR SINKING YOUR BOAT?

The latest edition of Waypoints is brimming over with great take-away strategies to propel your customer service program into high gear! Hear from Sail America President Bill Goggins about his own personal take on customer service and his company’s focus in this area. Our cover story by Wanda Kenton Smith addresses seven hard-hitting, cost-efficient strategies for improving your customer service and retention programs. And Doug Metchick and Dan Lowe present this month’s Management Corner that delves into customer behavior triggers, tips and techniques for today’s sailing companies. Another ‘don’t miss’ read!

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