SAILING PARTICIPATION RESEARCH DATA UNVEILED
At the recent Annapolis General Members Meeting, Sail America introduced Neil Schwartz, a leading sporting goods industry researcher who has previously worked with the association and who came back a second time to address issues facing the industry regarding sailing participation.
The presentation included six points required to build and sustain sailing growth, including results from a mini industry survey. Schwartz shared that participation in sailing is actually up 2.7% and core participation levels are up slightly, with all trend lines being either flat or up. The good news – sailing is enjoying sound and solid participation. The bad news, however, is that the “churn factor” impacts overall participation and prevents us from retaining all the fresh blood coming into sailing, otherwise dubbed the “leaky bucket” syndrome.
To view the presentation and get all the significant details, e-mail Jonathan Banks at Sail America for password information to access the site and information.