Dear %%FIRST%%,

We’ve sailed through our bellwether Fall shows – Newport and Annapolis. And the news is good: results are encouraging!

Builders are reporting recovery of demand with real boat sales. Equipment and accessory companies are showing significant aftermarket demand. Always a boost to sales, new boats and new products were announced and debuted, reflecting a vibrant, energetic industry. In addition, attendance at both shows was up, and the attitude of both our customers and members was equally upbeat. Early indicators point to better days in the foreseeable future!

In case you missed it, we covered a lot of business during the Sail America Annapolis Boat Show General Members Meeting. We have a strong leadership team in place for the future; there are several exciting initiatives coming together, such as the individual membership category for Sail America and the grass roots sailing renaissance efforts; ...

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This issue of Waypoints, I’m taking a much more personalized approach to my cover feature on customer service. Forget the unbiased third party voice, though I do have quotes to share from experts in the field. Let me tell you why I wanted to cover this topic and why I believe this topic is so critical for every sailing business – in fact most every business - to contemplate.

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“The doom and gloom is over,” proclaimed one prominent manufacturer after the U.S. Sailboat Show, along with a chorus of positive exhibitors who also posted encouraging sales results.


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