Looking ahead, Sail America’s mission is clear – to promote the business of sailing. To achieve this mission we will:

1. Develop a comprehensive sailing website that will become a major portal for consumers to connect with the sailing industry.
2. Become the single best source of market data and industry information.
3. Increase sailing’s presence at boat shows.
4. Continue to build our database of sailing consumers.
5. Provide ongoing education to our members.
6. Do a better job communicating Sail America’s role and membership benefits.
7. Grow our membership base to ensure we are representing all types of sailing businesses.